Cross-functional team leadership · Inspiration · Business storytelling
Securing $15M Bridge Funding
A collaborative journey to a user-centric product vision.
I led the creation of the Design Vision
In early 2023, I presented the Design Vision alongside key stakeholders to build alignment within the company, with customers, and with investors.
My role
The Problem
Unclear vision leads to poor strategy and execution
Most employees couldn't articulate a consistent story about the company's vision.
Additionally, the company had recently completed an acquisition to advance its vision, and integrating teams required bridging cultural and language barriers.
How might we lead by putting the customer first?
The Design Experience Vision
Introducing the company's first syndicated data product
I combined high-fidelity mockups with AI-generated imagery from Midjourney to give context and tell a compelling story.
This enterprise narrative involves various stakeholders, including internal users (sales and operations teams), customers (CPG brand leaders and regional sales managers), and gig-workers.
Understanding the sale and demo
How does this data product differentiate itself in the market and what is the prospect experience?
Trained & self-sufficient networks
The vision is to grow from a managed network to gig-workers that can easily be trained and retained.
Design by Kate Shevchenko
Insights at each level
From the VP to the Regional Managers, each user has the data breakdowns and access for their context.
Actionability
The territory managers can action the data to the sales reps via workflows.
Land and expand
Enable customers to tell an ROI story that drives expansion, new customers, and density of demand.
Want to see more?
Get in touch with me to see my in-depth case studies.