0 to 1 product · Data insights · B2B
$0 to $12M ARR via a New Product
Designed and shipped a platform that helps educators identify at-risk students before they fall through the cracks.
Executive Summary
I led design from discovery to execution
Duration
3 years
Team
Cross-functional
Domain
B2B EdTech
Also on the team
- VP Product
- Group Product Manager
- Product Marketing Manager
- Engineering Manager
- 3 Engineers
Outcomes
annual recurring revenue in 3 years
students in the product
The Impact
annual recurring revenue in 3 years
customers including state-wide contracts
market share achieved
students in the product
students actively supported
The Problem
The quiet students slip through the cracks
Counselors, psychologists, and interventionists each manage ~300–400 students. Deciding who needs support on a given day is typically reactive.
After interviewing dozens of Educators we learned...
- •Educators lacked timely access to essential data, often relying on laborious exports from outdated student information systems.
- •They worried students were slipping through—socially, emotionally, and academically.
- •Educators relied on gut instinct rather than a shared, data-informed system, making interventions reactive rather than proactive.
- •Educators couldn’t see when a colleague was already supporting a student, causing duplicate interventions or none at all.
We surveyed educators to understand the competitor landscape
Schools varied in their approach: some held weekly triage meetings, others considered adopting a framework, and some tracked students in spreadsheets with no shared context.
We went onsite to observe student support triage meetings.
How can we help educators support at-risk students and prepare them for college?
The Product
Introducing Student Success
Early warning system
Competitors prioritized on one or two dimensions. Student Success considered the whole student.
Social-emotional learning
Social-emotional learning (SEL) survey data was a key differentiator, but until we brought it into Student Success it was only measured at the school level. Now educators could see which students reported struggling and support their growth directly.
Intervention tracking
Once we consolidated the data, educators could track group and individual interventions—making collaboration and shared visibility possible.
Student check-ins
We built an MVP on our survey platform that let educators initiate and record check-ins on student profiles.
Delightful features
Birthday hats on student profiles gave educators a conversation starter and added a playful, human touch.
Customer Testimonial
A district behavior interventionist describes how she supported an at-risk student using data in the platform to build relationships and help the student reach his goal: high school graduation.
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